The Coaching Tribune
All dispatches

To: coaches running their own practice

Subject: Choosing a niche · 3 min read

No. 014 · 10 Sept 2026

The niches with no published number

ADHD coaching and women’s health carry no income band in any published survey. The absence is the signal.

Published coaching salary data breaks out eight niches. It does not break out ADHD and neurodivergent coaching, women’s health, or specialist practice generally.

That is a genuine gap in the evidence, and we would rather show it than fill it with a guess. It is also informative on its own: the surveys have not caught up because the niches are new.

What new and uncounted usually means

Less competition, because fewer people have arrived. More pricing freedom, because there is no published band for a buyer to anchor against. And more market education, because nobody is searching for your category yet.

The last of those is the real cost. Demand has to be built rather than captured, which is slower at the start and considerably more defensible afterwards.

A note on lived experience

In these niches specifically, buyers treat lived experience as a qualification in a way they do not elsewhere. An adult recently diagnosed with ADHD is looking for someone who has navigated the same thing, not a certificate.

That is rare in professional services and worth using if it applies to you.

Estimated · Coaching community data and practitioner reports

Cite as: The Coaching Tribune, dispatch 014, 10 Sept 2026. coachingtribune.com

The numbers behind this

← Previous dispatchRevenue is growing faster than the number of coachesNext dispatch →Discovery calls are decided before they start

More on choosing a niche

Published by Coachful, which sells coaching software. Where a figure in this dispatch happens to support that product, the dispatch says so rather than letting it pass as neutral.