To: coaches running their own practice
Subject: Choosing a niche · 3 min read
The niches with no published number
ADHD coaching and women’s health carry no income band in any published survey. The absence is the signal.
Published coaching salary data breaks out eight niches. It does not break out ADHD and neurodivergent coaching, women’s health, or specialist practice generally.
That is a genuine gap in the evidence, and we would rather show it than fill it with a guess. It is also informative on its own: the surveys have not caught up because the niches are new.
What new and uncounted usually means
Less competition, because fewer people have arrived. More pricing freedom, because there is no published band for a buyer to anchor against. And more market education, because nobody is searching for your category yet.
The last of those is the real cost. Demand has to be built rather than captured, which is slower at the start and considerably more defensible afterwards.
A note on lived experience
In these niches specifically, buyers treat lived experience as a qualification in a way they do not elsewhere. An adult recently diagnosed with ADHD is looking for someone who has navigated the same thing, not a certificate.
That is rare in professional services and worth using if it applies to you.
Estimated · Coaching community data and practitioner reports
Cite as: The Coaching Tribune, dispatch 014, 10 Sept 2026. coachingtribune.com