What we publish, and who pays for it

This is published by Coachful, which sells coaching software. Here is what that does and does not change.

All dispatches

No. 00222 Sept 2026Pricing4 minMore than half of coaching is paid for by employers53% of engagements worldwide are employer-funded. Most coaching marketing advice is written as though the figure were zero.
No. 00122 Sept 2026Pricing4 minThe hourly rate is the wrong unitCoaches who sell packages earn 40 to 60% more than hourly coaches for the same hours worked. The difference is not effort. It is what the buyer is comparing you against.
No. 00321 Sept 2026Running the practice3 minOnly a third of the week is coachingThe average coach delivers 11.6 hours of sessions inside a 26 to 35 hour week. A $150 hour becomes a $25 hour, and most rate advice never mentions it.
No. 00420 Sept 2026Getting clients3 minEveryone’s best channel is the one nobody runsReferrals produce 60 to 80% of early-stage clients, close at 40 to 70%, and cost almost nothing. Most coaches have no referral process at all.
No. 00519 Sept 2026Getting clients3 minThe cheapest lead is often the most expensive clientMeta ads look cheapest at $30 a lead. Converted to the same unit as every other channel, they are not.
No. 00618 Sept 2026Running the practice3 minTwelve clients is the ceiling, and it decides your pricingA sustainable one-to-one practice tops out at 10 to 15 active clients. Every pricing decision follows from that, and most coaches meet it by accident.
No. 00717 Sept 2026Choosing a niche4 minThe easiest niche to enter is the hardest to earn inLife coaching has the lowest barrier of any niche and the most crowded market. Those two facts are the same fact.
No. 00816 Sept 2026Running the practice3 minThe six-figure coaches are not better at marketingCoaches above $120,000 get 55% of revenue from existing clients. Coaches below $80,000 get 70% from new ones. That is the whole difference.
No. 00915 Sept 2026Running the practice3 minThe stack tax: $6,500 a year before a single sessionA typical fragmented coaching toolset runs $539 to $600 a month. The subscriptions are the visible half of the cost.
No. 01014 Sept 2026The industry3 minThe gap between month six and month thirty-sixA first $5,000 month takes three to six months. A consistent $10,000 month takes twelve to thirty-six. Almost everyone quits in between.
No. 01113 Sept 2026The industry3 minWhat a credential is actually buyingICF PCC holders average $78,000 against an uncredentialed baseline, a 50% premium. Most of what the certificate buys is a procurement gate, not a skill.
No. 01212 Sept 2026Pricing3 minThe passive income realityThe median online course makes under $5,000 in its first year without an existing audience. Courses work as entry offers, not as replacements for client work.
No. 01311 Sept 2026The industry3 minRevenue is growing faster than the number of coachesBetween 2023 and 2025, coaching revenue grew 17% while coach numbers grew 13%. Average earnings per coach rose from $41,791 to $49,283.
No. 01410 Sept 2026Choosing a niche3 minThe niches with no published numberADHD coaching and women’s health carry no income band in any published survey. The absence is the signal.
No. 0159 Sept 2026Getting clients3 minDiscovery calls are decided before they startWarm referrals close at 40 to 70%. Cold outreach closes at 10 to 20%. Four of the five factors that move the number happen before anyone joins the call.
No. 0168 Sept 2026Getting clients3 minThe fastest route to a first client is the one nobody wantsDirect outreach produces a first client in one to six weeks with no audience and no budget. It does not scale, and that is why it works.
No. 0177 Sept 2026The industry3 minThe coaching gender pay gap is mostly a niche gapMale coaches average around $79,000, female coaches around $61,000, in a profession that is 72% female. Niche concentration explains most of it.

By subject

Pricing3What to charge, how to package it, and why the hourly rate is the wrong unit.Getting clients4Where clients actually come from, what each channel costs, and how long it takes.Choosing a niche2Where to compete, what each seam pays, and what it costs to enter.Running the practice4Capacity, retention, admin, and the hours nobody bills for.The industry5How the profession is changing, and what the published data does and does not show.

The Tribune is published by Coachful, which sells coaching software. Every dispatch carries its sources, and figures drawn from practitioner reports rather than studies are labelled as estimates. What that does and does not change.