Getting clients
Where clients actually come from, what each channel costs, and how long it takes.
4 dispatches
- No. 00420 Sept 2026Getting clients3 minEveryone’s best channel is the one nobody runsReferrals produce 60 to 80% of early-stage clients, close at 40 to 70%, and cost almost nothing. Most coaches have no referral process at all.
- No. 00519 Sept 2026Getting clients3 minThe cheapest lead is often the most expensive clientMeta ads look cheapest at $30 a lead. Converted to the same unit as every other channel, they are not.
- No. 0159 Sept 2026Getting clients3 minDiscovery calls are decided before they startWarm referrals close at 40 to 70%. Cold outreach closes at 10 to 20%. Four of the five factors that move the number happen before anyone joins the call.
- No. 0168 Sept 2026Getting clients3 minThe fastest route to a first client is the one nobody wantsDirect outreach produces a first client in one to six weeks with no audience and no budget. It does not scale, and that is why it works.