The industry
How the profession is changing, and what the published data does and does not show.
5 dispatches
- No. 01822 Sept 2026The industry3 minWhat we publish, and who pays for itThis is published by Coachful, which sells coaching software. Here is what that does and does not change.
- No. 01014 Sept 2026The industry3 minThe gap between month six and month thirty-sixA first $5,000 month takes three to six months. A consistent $10,000 month takes twelve to thirty-six. Almost everyone quits in between.
- No. 01113 Sept 2026The industry3 minWhat a credential is actually buyingICF PCC holders average $78,000 against an uncredentialed baseline, a 50% premium. Most of what the certificate buys is a procurement gate, not a skill.
- No. 01311 Sept 2026The industry3 minRevenue is growing faster than the number of coachesBetween 2023 and 2025, coaching revenue grew 17% while coach numbers grew 13%. Average earnings per coach rose from $41,791 to $49,283.
- No. 0177 Sept 2026The industry3 minThe coaching gender pay gap is mostly a niche gapMale coaches average around $79,000, female coaches around $61,000, in a profession that is 72% female. Niche concentration explains most of it.