Pricing
What to charge, how to package it, and why the hourly rate is the wrong unit.
3 dispatches
- No. 00122 Sept 2026Pricing4 minThe hourly rate is the wrong unitCoaches who sell packages earn 40 to 60% more than hourly coaches for the same hours worked. The difference is not effort. It is what the buyer is comparing you against.
- No. 00222 Sept 2026Pricing4 minMore than half of coaching is paid for by employers53% of engagements worldwide are employer-funded. Most coaching marketing advice is written as though the figure were zero.
- No. 01212 Sept 2026Pricing3 minThe passive income realityThe median online course makes under $5,000 in its first year without an existing audience. Courses work as entry offers, not as replacements for client work.